Target audience

"In marketing and advertising, a target audience, or target group is the primary group of people that something, usually an advertising campaign, is aimed at appealing to."

We are going to aim our thriller at the 15 + audience. This is because although we are only doing an opening, if the target audience is of a high age it may show that our film is scarier and more thrilling. The majority of thrillers are aimed at 15 and over, so we want to create an "authentic as possible" scene.